Liquid Force announced the end of its kiteboarding division. The company, founded by Tony Finn and Jimmy Redmone in 1995, will now focus its resources in wakeboarding and foiling. Note from John Archer, CEO of Kent Water Sports and Don Wallace, vice president at Liquid Force: “We regret to inform you that we have decided to wind down our Liquid Force Kite division over the next 30+/- days. Rest assured this decision was not taken lightly and we want to thank all Liquid Force associates who have worked diligently throughout the uncertainty over the last few months of Covid-19 and economic crisis as well as the many years of dedication. To clarify, the Liquid Force brand will remain strong and vital in the water sports industry. Additionally, if you have not heard, Liquid Force recently acquired Freedom Foil Boards, a surf / foil brand based out of southern California. Together with Liquid Force Wake, we plan to take the focus we had on kite products and place new focus and Relentless Innovation onto foils for all water sports. This will be managed out of our Carlsbad, California office. Our Hood River office will be closing effective 3/30/20, after which time …
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Photo: Vincent Bergeron
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